Honda Airbag Recall Marketing Scheme?

Why is American Honda Motor Company voluntarily instituting an SRS airbag recall on so many older models of Honda and Acura vehicles? Is the Honda Airbag Recall a safety concern or simply a marketing scheme?

If you ask some of our service customers, they would answer “scheme”.

Since 1997, Accurate Automotive, Inc. has been offering an alternative to the franchised dealership service departments in and around Nashville and middle Tennessee. Our Honda service customers love us. Many of them have told us they appreciate our consideration of their time and our ability to provide maintenance and repair to their Honda and Acura vehicles, and at a lower cost than the franchised dealership service department due to our lower operating overhead.

Recently, after receiving a notice in the mail, we have had several service customers ask us if we could perform the Honda Airbag Recall. The answer is no. All recalls and warranty repairs on Honda automobiles must be performed by an authorized Honda franchised dealer.

We have heard from several Honda service customers that went to the franchised Honda dealership for the Honda Airbag Recall. One of our customers went in to the dealership with his Honda Element. When he arrived at the dealership, the SRS light was NOT on. When he went to leave after the recall was complete, the SRS light was on and the dealership service writer told him it would cost $160.00 to diagnose why the light was on!

Other service customers have told us of extremely long waits in the dealership service department — in excess of 3 hours. This is to simply perform a visual inspection of the airbag!

So is the Honda Airbag Recall a marketing scheme?

The one thing that all of our Honda service customers told us was that after the recall was performed but before they left the local Honda dealership,  they were all informed of ‘needed’ service repairs. You’ve heard it,  “while we had your car, we noticed a few things you need to have done”.  One estimate was nearly $4,000.

Experience is the best teacher.

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